VCM is a company that has been selling upholstery products for almost 20 years, a few years back this company created a new business branch for selling fabrics as a complement to the main business line. This year they decided to open its third branch, related with wadding.
Since the business was expanding, they felt that a Rebranding was needed. They asked the Studio to develop a new logo that could converge the three new companies into a new Brand, with only one limitation: the new logo can't diverge completely from the existent one, due to its historical context.
So, we decided to develop the main logo for VCM first and after that, we could create the other two through a similar process from the previous one.
Here we present the full process with applications and some pics from the original sketches. Hope you enjoy.