- BRIEFING -
VCM is a company that has been selling upholstery products for almost 20 years, a few years back this company created a new business branch for selling fabrics as a complement to the main business line. This year they decided to open its third branch, related with wadding.
Since the business was expanding, they felt that a Rebranding was needed. They asked the Studio to develop a new logo that could converge the three new companies into a new Brand, with only one limitation: the new logo can't diverge completely from the existent one, due to its historical context.
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So, we decided to develop the main logo for VCM first and after that, we could create the other two through a similar process from the previous one.
Here we present the full process with applications and some pics from the original sketches. Hope you enjoy.
