These are part of a branding brief for a local DJ, music producer and
event-organiser, playing experimental music and not sticking to a
certain genre; a DJ who encourages thinking differently. These are all
qualities that I tried to incorporate in the experimental typographic
The colour inside the logo is actually a highly pixelated close up
photograph that I took of a rope-light, created interesting but subtle
colour differences in certain parts.
A special consideration to take into account when designing the
business cards was the fact that they are likely to be exchanged and
given out in a nightclub environment, not known for their quality light
sources. So a design utilising high-contrast colours, with a very dark
background and very bright content.
Unfortunately due to circumstances outside of my control, the project has stalled and is yet to go live!