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The Power of F1

The Power of F1
Editorial design for The formula One Group
The design of this prospectus, a 'monocoque' containing two books which provide an account of the Sport (white) and the Business (black), had to capture the charm of the early years of Formula 1 whilst also capable of reflecting the polished precision of the modern era. To illustrate the books, some of the sport's richest archives and most talented photographers helped us to create an impression of authenticity and dynamism. Each book details Formula 1's fantastic story and tells how the sport has shaped the business and the business driven the sport to greater levels of popularity.
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Bernie signing off
The Power of F1
Published:

The Power of F1

Editorial design for The Formula One Group

Published:

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