The #FitSanta Team
Sandip Ghosh, Nikhil Fernandes, Anupriy Kanti, Lokesh Khemani, Rinku Singh, Ronak Thakkar, Mitsu Shah.
Coverage in the News
Workout Season was a new brand that believed a fitter world is a better world. We conceptualized a campaign that was in sync with the Workout Season philosophy and all that it offered through a slight twist on the traditional tale of Santa Claus.
During Christmas 2013, we sent out an appeal to Santa to be #FitSanta and fly light. Next, we asked people on Twitter and Facebook to share the appeal and send in their workout suggestions to help Santa be fit. And, as each suggestion kept coming in, we illustrated those workouts in real-time with a Command Center created just for Art, Social and Illustration.
Twitter: https://twitter.com/workoutseason
