Elaine Fok's profile

The Economist Digital Solutions: Part 1

Elaine Fok
•
DUO STYLUS
= THE ECONOMIST'S DUALITY in PRINT & DIGITAL
 
The Economist needed to communicate to media buyers in Asia Pacific that The Economist has the right digital advertising solutions.
 
A three pronged solution is created and targeted to 200 media planners, buyers and other people in the industry. First, an infographic pamphlet that highlighted all the strengths of The Economist Digital Solutions. Secondly, an interactive quiz game that challenged their knowledge of both The Economist and the content of the pamphlet. Thirdly, a direct mailer packed it all with a stylus pen, to illustrate the point that the written word was evolving with technology.
 
SEE PART 2 HERE
 
Designed at Alchemy Asia
 
account service – Charlie Tatham
creative concept – along with Bennett Leung & Jason Chau
copy – Jason Chau
 
- THE PACKAGE -
 
direct mailer DM print infographic pamphlet box infograph icons social media digital vector flat design graphics colours Illustrator
direct mailer DM print infographic pamphlet box infograph icons social media digital vector flat design graphics colours Illustrator
 
- SKETCH / CONCEPT -
 
direct mailer DM print infographic pamphlet box infograph icons social media digital vector flat design graphics colours Illustrator
direct mailer DM print infographic pamphlet box infograph icons social media digital vector flat design graphics colours Illustrator
direct mailer DM print infographic pamphlet box infograph icons social media digital vector flat design graphics colours Illustrator
 
 
- THE PAMPHLET -
 
direct mailer DM print infographic pamphlet box infograph icons social media digital vector flat design graphics colours Illustrator
direct mailer DM print infographic pamphlet box infograph icons social media digital vector flat design graphics colours Illustrator
 
 
- DETAILS -
 
direct mailer DM print infographic pamphlet box infograph icons social media digital vector flat design graphics colours Illustrator
direct mailer DM print infographic pamphlet box infograph icons social media digital vector flat design graphics colours Illustrator
direct mailer DM print infographic pamphlet box infograph icons social media digital vector flat design graphics colours Illustrator
The Economist Digital Solutions: Part 1
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Elaine Fok's profile

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Elaine Fok's profile
Hong Kong, Hong Kong SAR of China

The Economist Digital Solutions: Part 1

The Economist Asia Pacific needed to communicate to media buyers in Hong Kong and Singapore that The Economist has the right digital advertising Read More

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