This is my D&AD response to the Ted Baker brief. I decided to play on the Brazilian viewpoint on the British and capitalise on this in a "dry" humurous way. I juxtaposed the UK's indigenous wildlife, and that of Brazil's. It's the failed attempts of our wildlife trying to be more exotic; like Brazilian's fauna. 

 

Thus creating a humurous link between the Uk and Brazil. This concept is the foundation of the feel and style of the new store that will open in Rio de Janero.