Tea Talk 茶在堂

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TEATALK 茶在堂
Brand Identity Design
2009

TEATALK, originally named Yihu Mingcha, was founded in 2003 and is the largest distributor of "Dianhong" and "Fujin" tea in Shenzhen. Became the general agent of JinDafu Shenzhen in 2012. Since its inception, Teatalk has always believed in bringing the best tea to consumers, and at the same time is committed to promoting Chinese tea culture. After 7 years of brand management, the products are widely loved by customers.

2M2 ART DIRECTION Schumann's art director repositioned the brand spirit of tea in the hall: provide the best quality products, let more people understand the essence of tea culture, and updated the brand name and brand logo, and added the " "The Classic of Tea" combines traditional text format into the brand visual system. The spatial environment experience is also adjusted in accordance with the tea industry attributes. The updated brand image has been highly recognized by customers and attracted widespread attention in the industry.

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茶在堂，原名为一壶茗茶，创立于2003年，是深圳最大的“滇红”及“福今”茶业的经销商。2012年成为今大福深圳总代理。茶在堂从创立之初起一直信奉将最好的茶带给消费者，同时致力推广中国的茶文化。经过7年的品牌经营，产品广受客户的喜爱。

2M2 ART DIRECTION 舒曼艺术指导重新定位了茶在堂的品牌精神：提供最为优质的产品，让更多的人了解茶文化的精髓，且更新了品牌名称、品牌标志，并将唐陆羽的《茶经》结合传统文本格式融入到品牌视觉体系。空间环境体验也结合茶的行业属性进行调整。更新后的品牌形象，得到客户高度认可，同时在业界引起广泛关注。

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TEATALK

Client _ TEATALK
Service _ Art Derection / Branding / Interior Design
Design At _ 2M2 ART DIRECTION
Art Direction _ Michael Wang
Strategy _ LingYuan Wang / Yeson Ye
Design Director _ LingYuan Wang
Graphic Design _ Asura Zhong / Ningmei Wang
Account Manager _ Yeson Ye

2009