Shazam! I’m happy to announce a new project I made in collaboration with my fellow student Muei Jo in China Academy of Art. Deeply inspired by the works of Switzerland sculptor Markus Raetz we decided to erase a solid boundary between Eastern and Western typography.
For this project we've tried a lot of innovative media that we never used before. Everything started in MAYA software (very big thanks to Sanzhar Murzin
), later on we continued with 3D printing, after the 3D form was ready we went on and made a quick photo shooting and finally I proceeded to photo editing alongside with creating various types of visual identity including business cards, posters, letter samples and a short video.
"字体" means "type" in Chinese.