TURMIX - Redesign
Cookies TURMIX has always used licensed characters on their packaging. For the redesign of packaging, an exclusive character was developed to build a closer relationship with the consumer, and add greater value to the brand.
After some studies, a superhero was chosen. VITO is an ordinary boy who gained special powers after contact with a magic star. He can give vitamin foods and encourages children to practice healthy habits such as outdoor activities and good nutrition.
He is always involved in great adventures with CAMÚ, his pet chameleon that changes color according to the food he is eating.
Sketches and illustrations by Carlos Sá.