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    Butterscocth of Brooklyn is a collective of Jewelry and industrial designers, based in NYC. I loved how they asked me to create their new logo -… Read More
    Butterscocth of Brooklyn is a collective of Jewelry and industrial designers, based in NYC. I loved how they asked me to create their new logo - "I think we need to think of this as NOT a Jewelry brand. We try to design pieces to be unusual and unconventional. To be a mix of complex computer aided design and old fashioned casting methods. To also be a balance between Science and Nature. Futuristic yet Old." I found the answer in their product, with complex shapes, full of angles and faceted shapes. I created a very modern and bright faceted typeface for BUTTERSCOTCH and added a well craftes and classical type for OF BROOKLYN. Read Less
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Butterscocth of Brooklyn is a collective of Jewelry and industrial designers, based in NYC.

I loved how they asked me to create their new logo  - "I think we need to think of this as NOT a Jewelry brand. We try to design pieces to be unusual and unconventional. To be a mix of complex computer aided design and old fashioned casting methods. To also be a balance between Science and Nature. Futuristic yet Old."
 
I found the answer in their product, with complex shapes, full of angles and faceted shapes.
I created a very modern and bright faceted typeface for BUTTERSCOTCH and added a well crafted and classical type for OF BROOKLYN.