Background
Trilogy University was build on 1988 by the Indonesia government. The former Indonesia Preseident, Soeharto was one of the founder. Eversince it, the university never been rebrand until 2013, the university has new investor. The student number are decreasing, hence thet decided to rebranding the marketing campaign.
The execution
We were appointed when they already approaching the grand launching day. We only have 7 days including weekend for doing this project from print ad, bumper in until the video profile. The brief was simple, hot to show to public that University Trilogy has changed and more fresh. The client is easy to negotiate with. So we come up with the idea of infographic for video profile, along with it we also come up the print ad with the same execution. The prohect was fun. We found a good motion grapher and sound designer. We collaborate to make the video profile as good as we can.
