For this year, promild has shifted their campaign direction. Compare to last year campaign, now we came with new preposition. Our basic thinking was requestioning friendship meaning as the task from client was how to create a campaign who feel cloese to our target. Hence, in this tv commercial, we created an antithesis tv commercial, comparing what happen now in the society, and what promild friendship should do.

 

It was fun, and exiciting shooting production. Sam Benneth came down again to help us make it happen. His broad perspective and youthfull experience makes this tvc even more colourful. It was two days shooting, located in Jakarta. The process from A-Z took around 2 weeks.

 

Client: Gudang Garam

Head of Brand: Pongky Puranto

Brand Manager: Attary Yakanita

Agency: BBDO Indonesia

ECD: Randy Rinaldi

CD: Sandru Emil

CGH: Axel Widjaja

Art Director: Aditya Suryawan

Copywriter: Ratri Ninditya/Cikita Tiara

PH: Seven Sunday

Director: Samuel Bennets