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Switch United - The Digital Gateway

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  • Switch United

    Switch United is an independent Canadian studio that passionately explores interactive entertainment wherever it lives, online and offline. Specializing in multi-platform campaigns for entertainment and lifestyle related clients, the creative sandbox recently amalgamated with branding leaders Fleming Design (est. 1983), bringing together a multi-disciplinary team passionate about great storytelling across mediums.

    I was an Art Director at Switch United during the time of these projects and it has sparked me into this realm of interactivity in public spaces. I grew and learned a lot during my time there and continue to work with this team of talented folk!

  • The Digital Gateway - November 2009
    The Digital Gateway is a digital interactive installation in a 110 ft. long passageway at the BC Showcase at Robson Square, part of the 2010 Commerce Centre which hosts VIP and corporate visitors during the 2010 Winter Olympic & Paralympic Games. Seventeen animated, illustrated vignettes tell the stories of business innovation and success in the Western provinces various economic sectors, from transportation, tourism, and marine industries to aerospace, renewable energy, and life sciences. From the heron bird signifying wilderness tourism morphing into the HERON unmanned aircraft representing aviation, or the hydro-electric dam transforming into manufactured hubcaps, the illustrations depict the Wests dynamic, interconnected economy. Each vignette was digitally drawn by hand, frame by frame, and integrated into Flash.