A Future Kitchen visionPanasonic wanted an innovative vision for the kitchen of the future. Also, the company needed a strategy to strengthen its corporate identity and offer a sustainable and flexible way of living.
Today’s notion of luxury is changing from material status to immaterial personal wellbeing, defined as: quality of food, water and air, safety, leisure, free time, silence and body & mind health. The metaphor concept of the typical Italian “piazza”, was used as a central place like a meeting point, a moment of aesthetic contemplation, a “lung” to nourish ourselves, a place for communication and exchange, a rich and sensorial experience. This Panasonic future kitchen will become an important part of this new luxury.
Today’s notion of luxury is changing from material status to immaterial personal wellbeing, defined as: quality of food, water and air, safety, leisure, free time, silence and body & mind health. The metaphor concept of the typical Italian “piazza”, was used as a central place like a meeting point, a moment of aesthetic contemplation, a “lung” to nourish ourselves, a place for communication and exchange, a rich and sensorial experience. This Panasonic future kitchen will become an important part of this new luxury.
