Consumer Brand Design
Creating the look and feel for a new consumer brand
Creating the look and feel for a new consumer brand
Multiple stages in the development of the look and feel of the Ideapad brand for Lenovo Personal Computers. Using various methodologies in strategic design planning, working closely with Beijing design and marketing teams to design a brand identity system that was to be used globally. Below are pages from a style book I created for all those who work with the consumer brand.
Retail store and merchandising concepts.
Corporate Identity concepts for the brand Lenovo.
