Eric Crosby's profile

Color, Material & Finish Strategies

Using perceptual mapping and various methodologies for Motorola product categories, I created narratives based on trend research and analysis providing marketing with viable rationale and design stories which helped to validate industrial design solutions.
 
CMF Strategy
Color, Material & Finish Strategies
Published:

Color, Material & Finish Strategies

While at Motorola, I was instrumental in the development of the color, material and finish strategies. I provided trend analysis on consumer pref Read More

Published: