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Bēhance

Starbucks Christmas 2012 printed ad campaign.

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  • Artist Jeff Nishinaka, myself and photographer Mark Lund collaborated on Starbucks’ latest print campaign, “Rekindle the Spirit.” Nishinaka created the decorative paper sculptures that provide fine detail to the ads including the snowscapes, snowflakes and red birds. I hand-rendered the whimsical type for each of the seven ads. Nishinaka was on set meticulously crafting and placing these wintery backdrops for Mark Lund to photograph. The seven selected images appeared in print ads over the 2012 festive period in the U.S.