Connectile Dysfunction
Sometimes, you just can’t get it up. Your Internet connection, that is. We were Sprint’s Interactive AOR, and as part of the Connectile Dysfunction campaign we worked with our traditional agency counterpart to develop the online presence for this saucy campaign.The playful approach to the Connectile Dysfunction, a condition caused by inadequate broadband coverage, was extended through the use of interactive banner ads and a site full of mock “testimonial videos” and information about the “Connectile Dysfunction Treatment Centre”.
