Sport + it's a tv channel that wants to focus on user experience as a differentiating factor, offering special interactive features and giving more power to the user.
A signature was created based on these assumptions: 'It's like you're there.' r
The audience it's wide, age group 16 - 50, very confortable using new technologies, that are keen to take control and love sports, from skateboarding to football, or even golf.
The audience likes the feeling of belonging, so besides the technology, the aesthetics should meet the latest trends, with a strong and dynamic character, keeping it simple at the same time.