Element
Challenge
Element wants to increase their followers and their engagement on social networks.
Element wants to increase their followers and their engagement on social networks.
Strategy
Take pictures of the little moments that make life big. Famous photographers and street artist are used as hook.
When sharing the pictures, photographers and users get kudos.
The hashtag #mylittlebigmoment should be used with the picture.
The top ten pictures with more interactions will be the first ten pictures seen from space.
The pictures will be printed in little cardboards as if they were pixels and a camera will be sent to space preset to take pictures and share them.
Nokia - Lumia 1020
Challenge
The Nokia Lumia 1020 is the smartphone with the best camera in low light conditions.
Reach a young audience is the key to get a preminent position on social media and increase sales between this group of users.
Reach a young audience is the key to get a preminent position on social media and increase sales between this group of users.
Strategy
Encourage young people to take selfies in low light situations and share them on Instagram and Twitter using the hashtag #selfieinthedark.
After 10 days, the 10 selfies with the biggest amount of likes and shares will win a Nokia Lumia 1020.
In the next stage, the competition continues between the 10 winners for 10 days more.
After 10 days, the winner will travel and a descent to The Mariana Trench in the Deep Sea Challenger, (the submarine used by James Cameron to film Titanic). Once there, the winner could take the first selfie at the darkest place in the world.
After 10 days, the 10 selfies with the biggest amount of likes and shares will win a Nokia Lumia 1020.
In the next stage, the competition continues between the 10 winners for 10 days more.
After 10 days, the winner will travel and a descent to The Mariana Trench in the Deep Sea Challenger, (the submarine used by James Cameron to film Titanic). Once there, the winner could take the first selfie at the darkest place in the world.
Samsung - NX300
Challenge
The Samsung NX300 is the first camera with 3g integrated. Thanks to this it is possible to share pictures nearly in real time.
At the same time, the Samsung cameras cover a wide range of customers, from amateurs to professionals. But most of the costumer do not know about that.
At the same time, the Samsung cameras cover a wide range of customers, from amateurs to professionals. But most of the costumer do not know about that.
Idea
Place the camera in one of the fastest and more exciting moments we can imagine, a Formula 1 pit stop. During the pit stop, Fernando Alonso, takes a selfie and shares it on his Instagram profile creating #thefastestselfie
Tesco - Tesco Mobile
Challenge
Tesco Mobile offers 4g for only 2,50 pounds more a month. At the same time, clients can activate or deactive 4G easily from one month to another with no restrictions.
Tesco Mobile offers 4g for only 2,50 pounds more a month. At the same time, clients can activate or deactive 4G easily from one month to another with no restrictions.
Strategy
Response on Facebook to clients answers creating hilarious pictures using absurd humour expressing graphically literal common expressions and set phrases. Use this pictures to express the Tesco Mobile 4G´s features.
Response on Facebook to clients answers creating hilarious pictures using absurd humour expressing graphically literal common expressions and set phrases. Use this pictures to express the Tesco Mobile 4G´s features.
