The challenge that the client briefed us with was to create an intriguing launch kit for Series I,
a new programme of high end products offered to exclusive investors at Dynamic Funds.
To develop a suite of collateral (including name, design, and content) that has a look and feel appropriate to the premium nature of the product. The brand’s tone is exclusive and privileged. The package should feel like a special experience.
The concept behind the name Altitude Programme success is a matter of degrees — is all about perspective. The notion of having an elevated vantage point through access to the
exclusive products. A series of blind embossed topographic maps set the tone for the content. The same sentiment is carried through the use of aspirational images, illustrated from an elevated viewpoint.