The Assignment:

Sephora challenged us to help decrease abandoned shopping bags and increase purchase amounts while extending their immersive retail experience to new customers.

 

Our Insight:

Woman desire the opinions of their closest and trusted friends to validate color and style choices prior to and after purchasing new products.

 

Idea: The Sephora “Beauty Buddy”

The Sephora beauty buddy was developed for mobile, tablet and Google TV platforms to act as a beauty consultant who connects you to friends for validation while in the retail store. It also introduces you to trends through editorial content, and aggregated how-to videos extending the retail experience to the comforts of your living room.