is a Marketing Asset Management company. What this means is that they help large corporations like BMW, Sonic and Cartridge World manage all of their marketing materials from a global to local level. They develop customized software that helps manage brand integrity and consistency across multiple marketing platforms.
I thought it might be interesting to show a more in-depth view of my brand identity design process starting with sketches and up to final logo design and application. The basic idea was to utilize one common graphic and show how it can transform into something unique.
NOTE: I put yellow notations next to sketches I wanted to explore further.