Advertorial For SOTO menswear store
Project Description
To create an editorial story to generate awareness of the SOTO store as well as driving traffic to the webstore trough social media, while strengthening the SOTO brand in the quality-sense compared to the competition.
Also to provide a lookbook to some of the falls best items and looks.
Execution
A advertorial story featuring selected items shot in a style more editorial than what is common for the webstore market.
Photography; Björn Jonas
Styling; Edward Buchanan
Model; Sebastien Polet
Photographers Assistant; Kim Bode
Featured Brands; acne, our legacy, han kjobenhavn, soulland, illesteva, nike, norse projects, mismo, anderson's & libertine libertine
Results
Within 12 hours the story had gotten 51 likes on facebook (only counting the likes from the webstores social media buttons),but also been shared and liked several times, been reblogged and tweeted as well as shared on a variety of other social media.
To create an editorial story to generate awareness of the SOTO store as well as driving traffic to the webstore trough social media, while strengthening the SOTO brand in the quality-sense compared to the competition.
Also to provide a lookbook to some of the falls best items and looks.
Execution
A advertorial story featuring selected items shot in a style more editorial than what is common for the webstore market.
Photography; Björn Jonas
Styling; Edward Buchanan
Model; Sebastien Polet
Photographers Assistant; Kim Bode
Featured Brands; acne, our legacy, han kjobenhavn, soulland, illesteva, nike, norse projects, mismo, anderson's & libertine libertine
Results
Within 12 hours the story had gotten 51 likes on facebook (only counting the likes from the webstores social media buttons),but also been shared and liked several times, been reblogged and tweeted as well as shared on a variety of other social media.
Behind the Scenes
Cropped and layout examples
Since the format of the webstores opening page is somewhat unusual for me as a photographer (560*960) some creative cropping and layouting where necessary to allow for enough visibility to tag the various garments with links to the webshop.
The Images
All in all i am very happy with the results and will try to get an update on actual traffic generated as time passes..
