Germanys best all male model agency shows up the new boys in this film by Björn Jonas
I was really lucky to get involved with this project. I got contacted by creative directors Alexx & Anton to whom I had been recommended by my friend Jochen Pahs who did the Grooming on this project.
The whole idéa was to create a campaign promoting the new faces signed to Germanys best all male model agency NEST and since Managing Director of NEST Melanie Constein and Director Maik Kuntze had a working relationship with alexx and anton they turned to them to create a campaign to promote this event.
Alexx and Anton sought to do something that would stand out in todays media-climate and the idéa was formed to go back to basics and shoot the campaign on old 4,5*6" polaroids.
But to really make a complete impression on the fashionscene they also wanted to complete the look with moving media and so after a referral by Jochen Pahs I got contacted and we started to iron out idéas.
Since The theme of the shoot was so clear cut it was easy for me to realize in my head what i wanted to do and just days before our initial meeting i had saved a bunch of old mug-shots from a story i read in the web edition of The Guardian. I Showed up on the meeting thinking I would blow everyone away with these references that obviously was perfect for this job, and as soon as i showed the images to Alexx and Anton they handed me the exact same printouts from their own research..
Needless to say we where all on the same page from square one and it made for a very successful and smooth working-enviroment.