The client required a concept capable to evocate sensations of tenderness and softness which would match the character of the collection displayed: thus our proposal to play with sand’s color and material qualities.
The main room’s floor lies lower than the street level and shopwindows, this height difference was the input for the design of a single piece of furniture, arranged to contain clothes and whose top allows the display, giving a sense of continuity between the pavements and the indoor space. The shopwindows as well do not represent a strong threshold but more a soft connection between the indoor spaces and the city outside, expanding the perception of the shop’s dimensions.

Traces of faraway seas or remote worlds can be found inside the openable glass boxes, offering an exhibition space varying from season to season. The sandy colours and shades of the furniture and of the hand-applied natural resin floor scatter and reflect daylight, evoking dunes and exotic shores.
The feeling of a cosy atmosphere is conveyed also by antique pieces of furniture as the main table and by the linen curtains of the changing room.