The Royal Academy of Art in The Hague, The Netherlands, is one of the oldest art academies in Europe, housing many internationally renowned departments such as the ArtScience Interfaculty and the Type and Media Master in Type Design.
The 2013 Graduation Show visual identity revolves around the toils and hardships which the graduating students had to overcome to gain their diploma. After years of studying, the students would now present their final projects, open to see for all public.
The path of becoming an artist, graduated from this renowned academy, is condensed into the motto:
Blood - Sweat - Tears - Diploma. Using bold typography, this motto is applied onto all branding elements, such as the posters, publication and website.