Routes of Rock was a programme on ITV about the history of rock & roll and the part London played in putting Britain’s top artists onto the worlds stage.
The campaign made a feature of using London’s transport - advertising on bus and tube tickets, bus sides, taxis and underground crosstracks.
They also ran on the web as click-through banners.
The campaign made a feature of using London’s transport - advertising on bus and tube tickets, bus sides, taxis and underground crosstracks.
They also ran on the web as click-through banners.
