RICE - Package Design
Inspiration & Idea
Rice is considered not only as the main food in china, but also as having a sacred value. The meaning that the chinese give to the rice is very deep. He fills an important place in the chinese culture, identified with life itself ans preceived as a holy grain.
Process & Concept
Process & Concept
The chinese pagodas are used as a house of worship and were often located in or near temples. The people are coming to the pagoda to pray and to ask questions and sometimes they also give something back. The concept is to combine between the meaning that the chinese give to the rice with the package itself.
Product & Layout
Product & Layout
The final shape of the package came from the shape of the pagoda, but It just shows what is necessary.On each kind of rice you can see the shape and color of it and also what it can give you, what is the deep meaning of this kind of rice.
