Domestic workers have no rights in Lebanon. They are quite often subjected to sexual and
physical abuse by their employers. Their passports get confiscated, and they're locked in houses without communication with the outside world. Sawa Mninjah, a Lebanese charity is fighting for domestic workers rights, but with no way of talking directly to the victims, which makes their job almost impossible. But we found a way in.
Radio ads, disguised as typical hard-sell radio commercials were aired on popular radio stations, but they were played in the languages only the domestic workers could understand. Unnoticed by their employers the message broke into homes and spoke directly to the workers. There was a helpline number to call for help, and in extreme cases we used lawyers to get them out.