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Rain Makes Rainbows

Rain Makes Rainbows
A2 Poster
A response to a brief set by KesselsKramer for D&AD.
An A2 poster design and competition entry for a brief set by Erik Kessels of KesselsKramer & D&AD.

Brief:
‘It always rains in your country. Create a poster to promote why rain is good to visitors of the UK, but don’t be sarcastic.’

Response:

One of the most beautiful aspects of rain is it’s ability to combine with the Sun to create a rainbow, a beautiful spectrum of colours that arcs through the skyline.
The phrase ‘Rain Makes Rainbows’ adopts a child like tone, to portray our child like amazement upon seeing them, even as adults.

Rain Makes Rainbows
Published:

Rain Makes Rainbows

A2 Poster Design for KesselsKramer & D&AD

Published:

Creative Fields