2013 Christmas Holiday Card
We were bored by all these facebook shared sweet standard messages on ecards without any personality and which contained a winter related image and some standard nice words.
And one of the most annoying thing about them is that each company / person tags as many people as possible to increase its audience.
We came up with a different approach:
"For the holidays, we don't wish you anything.
You know better what you want.
Achieve and enjoy."
As a result, without tagging a single person, the image was shared via facebook and reached a few thousands people.