'Stop Before Your Stop' animation. This is a typographic promotion to pursuade people to get off one stop before the stop they normally get off at. Watch to understand the positives of doing this. Enjoy! 

Above is the design for the scooter and gates for the 'Scoot On' campaign. This works in the same way as the barclays bikes. This is to make peoples journeys to work around london a bit more fun and playful. 

Below is a series of ambient graphics on the underground. This is to make the tube more humorous and enjoyable.

^^^^^  Lift doors  ^^^^^

Above are door markers so you know where the doors will land when the train comes into the platform. This means people will move down the platform to the marker with less people therefore making the platform less congested.