D&AD Batiste Dry Shampoo
The Brief was to create four new graphic identities for a limited edition range of fragrances. Batiste are a fashion led brand that utilise trends. Therefore I researched into the fashion forcast and trends that are due to emerge in 2013. From this, I established that fashion patterns, styles and designs from the 50's, 60's and 70's as well as modern neon colours. For this reason, I created the four new identities based on this knowledge. To make them more 'limited' I extended the lid and added in breath fresheners for when your on the go to enable an instant all round refresh.
Bottle series. 50ml, 200ml & 400ml.
POS designs. Shop floor, counter & shelf talker.
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