For this project we could choose a brand of alcohol and reinforce the brand by creating an aftershave or perfume packaging that had the same core values as the alcohol. I chose to do the French Ultra Premium Vodka brand Cîroc and create this aftershave packaging. Having researched into the core brand values of Cîroc (which can be seen on the Issuu document below) I chose to have a focus on brand endorsement (Meek Mill, a member of the Maybach Music Group who frequently sing and rap about the vodka in their song lyrics), a reinforcement of the French authenticity and its Hip-Hop connections.
Digital Mockup
Process
Product Photoshoot
