RENFE is the Spanish Railroad Company, and Cercanías is the sub brand of RENFE that defines the lines that connects big towns with their vicinity.
We create this campaign for Cercanías Madrid, where more than one million and a half of passengers travelling daily and 14 free newspapers handed out in the stations.
To centralize all the newspapers collections at one specific point we create: "Press donors", using "Blood donor" symbol. Because other Cercanias travelers can need your newspaper after you read it.
A video is worth a thousand words. Enjoy it!
Music track: "Thusday" Asobi Seksu.