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Bēhance

Quality Café Identity

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    Quality Café Identity and packaging


    AWARDS:
    Graphic Design Categories Winner of "The Creative Promise of the Year" 2010, Hungary
    (BKF – Budapest College of Communication, Business and Arts)
    Package Student Categories Bronze Award of "Hiiibrand Awards" 2011, China
    Ronald Shakespear Jury Award of "Hiiibrand Awards" 2011, China


    EXHIBITED:
    "The Creative Promise of the Year" Exhibition, 2010 Hungary
    (BKF – Budapest College of Communication, Business and Arts)

    XVII. National Biennial of Graphic Design Exhibition, 2010 Hungary
    (Hungarian Academy of Fine Arts – Graphic Design Department)

    XVII. National Biennial of Graphic Design Exhibition, 2011 Hungary
    (Hungarian Academy of Fine Arts – Graphic Design Department)

    Hiiibrand Awards 2011 Exhibitions – 2012, China
    (Alliance of Graphics Designers Nanjing)





     
  • The goal was to create the corporate identity for this "coffee shop", which sells varieties of high-quality coffee. 
    The company's initials shape is a coffee cup. The brown centre of letter "Q" can be used as colour codes on the packaging. The logotype is a modern, playful typeface which is to solve the geometric containment of the logo. Different shades of brown colour indicate the type of coffee roasting in the cup. The colours of the rings on the saucers offer three colour variations indicating different areas of this company. 

    The beige colours of the labels complement the natural brown colours of the paper-boxed packages. The packaging can be manufactured in advanced with only the logotype printed on all natural paper boxes and bags. The rest of the packaging uses adhesive stickers, which act as labels featuring the different variety of roast. Standard sized stickers are used on the bottom of the boxes for required information (ie. expiration date).