Pro Evolution Soccer
To deliver a fully integrated campaign that included identity creation, packaging design, online and press advertising. We were also required to utilise player endorsement from Christiano Ronaldo and Michael Owen to leverage PES's position as not just a game but also part of everyday life for players and fans.
This is me. This is my game. Our idea for this integrated, pan-European campaign revealed how these two global sportsmen had become dedicated PES fans in their downtime. In addition, the players were asked a series of questions in 'behind the scenes' interviews, revealing details of their lives and love of PES.
A pitch win and PES rocketing to the top of the All-Formats chart.