Post It Awards 2012
Design & communication agency SmartHeart developed identity for international design competition for students — Post It Awards 2012.
The main idea and goal of the competition to give to students an opportunity to show their artistic and design skills and to prove themselves as talented entrants in the professional environment.
This year theme is "My Time". The core of identity is designers, witch changes over time becoming older until even death. It reminds us about transience of life and directs spending it on the really standing things.
Postmodern graphic elements and typography chaotically moving in paper space, symbolizing the disordered flow of life, and the circles of time fill its solid structure of personality development.