VISUAL IDENTITY OF
A CHARITY MARATHON
“BATTLE FOR THE GOOD”
A CHARITY MARATHON
“BATTLE FOR THE GOOD”
Identity of a Charity Marathon for city charity patrons “Battle for the Good” which helps raise money for children with cerebral palsy. The idea of Good and Evil opposition is symbolically represented through the suprematic composition of graphic elements: red triangles and turquoise circles. Set of images that extend the range in the graphic style came from engraving of Albrecht Durer reflecting the drama of the eternal struggle of Good and Evil and portending the apocalypse. A gap in the logo is a symbolic victory of Light over Darkness.
The identity was used for design of invitations, business cards, badges, t-shirts, commemorative board game and thepromotional website of the event.
The project was nominated at the International Design Award "Red Dot: Communication Design" in the category corporate design.
Art-director: Yuriy Mihalchenko
Creative-director: Stas Okruh
Designers: Yuriy Mihalchenko, Polina Cheremis
Project manager: Artem Mitin
PR manager: Irina Kartina
Creative-director: Stas Okruh
Designers: Yuriy Mihalchenko, Polina Cheremis
Project manager: Artem Mitin
PR manager: Irina Kartina
