Pontiac G3 Wave
September 2008 saw the launch of the G3 Wave – an incredibly fuel efficient alternative during a period of record high gas prices. Recognizing a strong opportunity to connect with the audience in a uniquely emotional and entertaining way, we developed a music video featuring “Pumpy” – a broken heated gas pump with a sad sad story. This campaign included original music by well know musician Danny Michele, a rich web site loaded with product information and easter egss, simple 8.5 x 11 wild postings, in cinema versions of the music video, TV spots, online media rich banner ads, Facebook ads, billboards and more.
September 2008 saw the launch of the G3 Wave – an incredibly fuel efficient alternative during a period of record high gas prices. Recognizing a strong opportunity to connect with the audience in a uniquely emotional and entertaining way, we developed a music video featuring “Pumpy” – a broken heated gas pump with a sad sad story. This campaign included original music by well know musician Danny Michele, a rich web site loaded with product information and easter egss, simple 8.5 x 11 wild postings, in cinema versions of the music video, TV spots, online media rich banner ads, Facebook ads, billboards and more.
SCREEN CAPTURES
