- Πολύτροπο / Polytropo
Michael Cacoyannis Foundation's Cultural Centre
- The Foundation
Michael Cacoyannis (1922–2011) was a prominent Greek Cypriot filmmaker, best known for his 1964 film "Zorba the Greek". His ambition was the creation of a modern cultural institution with its own distinctive identity, which would engage in the study, support and promotion of the Performing Arts, particularly Theatre and Cinema.
The Cultural Centre
With a modern infrastructure and covering a total area of 6.810 square meters, home to the MCF’s cultural programme since October 2009, the new building is capable of hosting a multitude of different events – corporate conferences, seminars, presentations, exhibitions etc.
Its four floors include an amphitheatre, a cinema, a multi-use black box hall and exhibition areas. There are also two café-bars, as well as a penthouse bar-restaurant.
- The project
This is a student project I created in 2010. The assignment was to create a brand and develop a visual identity for the cultural centre. I eventually dropped the course after a while because the tutor rejected all of my proposals.
I wanted to design a logo that represents the modernism and openness of the foundation, as well as the simplicity and the visual/cinematic boldness in Cacoyannis' films. The greek word "Polytropo", from "poly / πολύ" (many / multi) and "tropos / τρόπος" (way / mode) conveys the centre's multidisciplinary purpose. The main inspiration was the 60s modernism in graphic design. The era corresponds with Cacoyannis' most important works, and the aesthetics (geometric forms, black/white/red colors) are in accord with the attributes of his films.