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Polo Jeans Co. Ralph Lauren's ART STARS

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  • Polo Jeans Co. Ralph Lauren's ART STARS

    international competition for emerging artists
  • This is an ART STAR, an artwork consisting in a 1,59m diameter star, made from a solid wooden structure skinned in high quality American denim. The reason was the win of the "Art Star 2011 Competition", an international competition for emerging artists launched by Ralph Lauren, and the theme was the relationship between the famous brand and american culture.

    http://artstars.polojeans.com/
  •   ART STAR "NYC curved skyline & the abstract satellite cities": front
      (acrylic paint, poscas and bic pen on canvas)
    NYC skyline is decontructed in order to weave in and out of a striped background simulating a waving flag. The black part ia drawn with the right hand and corresponds to the left cerebral hemisphere: no proportions, no perspective, a lot of visual detail. The red one is drawn with the left hand (right hemisphere): 3D representation, synthetic and creative side.
  •    ART STAR "NYC curved skyline & the abstract satellite cities": reverse
      (round canvas, pushpin, nails and wool wires on the wooden structure)
    To further examine the synergy of the cultural project, Ralph Lauren brand mark is put in the center of a synthesized map, surrounded by abstract satellite cities.
  •   The Ast Star exposed in April 2011 in San Carlo Dal 1973, Turin (Italy)
  •    Website screenshot
  • Details:
  • The making of the Art Star: