PocketWizard Branding Case Study
PocketWizard radios are the leaders in wireless control and synchronization of cameras ,flash lighting and light meters. They are sold by leading photographic distributors around the world and are integrated with products from top photography manufacturers, including Sekonic, Bowens, Profoto, Dynalite, and others.
The existing PocketWizard logo was applied to new stationery, as well as a new line of products. Interrobang was enlisted to rollout a full Style Guide to help the company's internal design and engineering staff maintain the PocketWizard brand essence.
A family of Quick Guides have been created to help end-users become familiar with, set-up and integrate the PocketWizard products into their lighting systems.
Interrobang recently completed the line of retail packaging for the Canon and Nikon PocketWizard products. From high-end presentation of their flagship FlexTT5 and MiniTT1 products, to more utilitarian brown-box accessory packaging, this breadth of packaging keeps a strong brand presentation while allowing the cost of goods to remain appropriate for each product's retail pricing.
Interrobang created a series of ads featuring various photographer's work and testimonials of how the products have added to their photographic experience.
This suite of icons are used on the company's packaging, manuals, web site and advertising for both the Canon and Nikon lines of PocketWizard products.
Interrobang Design Collaborative, Inc., The Office of Mark and Lisa Sylvester, provides brand strategy, and develops branding, packaging, print and web communications.
