Pink Lady aims to educate people about the consequences of becoming anorexic and thus making

children (8 - 12) as it's main target audience. By using various medias such as mobile storytelling app,

Facebook game, magazine quizzes and Layar app to reach out to our target audiences.

 

The mobile story telling app allows parents to spent time with their kids and educate them about their eating behavior. A facebook game was also created to attract people's attention and allows Pink Lady to get more coverage and go viral. Magazine Quizzes are designed to attract people's attention to download the app.