Communication Objective
Using reverse psychology to entice people's curiosity and get them to try Mamee Daebak's Korean Fried Chicken Bundle pack, all the while highlighting on the Product USPs and their new lower price!
Task
To create multiple creatives of "Reasons To Not Buy Daebak" which still revolves around the flavour and price. We also changed up the different point-of-views scene when buying the product. e.g. in-store, using a trolley or with friends. Each creative was then adapted into FB posts, IG Stories & Youtube Pre-rolls to further reach out to our TA and directing them to Shopee.
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