Personal Branding, 2013.
When it was time to build a new portfolio I started thinking about what I could do to "stand out" and since I've been living abroad for almost 10 years I wanted to get back to my "roots".
Vikings are a big part of Swedish and scandinavian history and I've come to appreciate it more and more over the years. It's such a big contrast to the more refined Italian culture where I live nowdays. I decided to make my personal logo with viking runes (the younger futhark) and build the rest of the branding around that.
