Penclic
Adding a lifestyle attitude to ergonomics.
Penclic is a Swedish company that offers a range of innovative computer accessories with a sleek ergonomic design. Penclic came to us wanting help to reposition their products out of health care dullness into cool technology, and with an ambition to make the purchase of a computer accessory to a fun and inspiring experience.
We pin pointed two target groups – one consisting of proffessionals that demands high precision in their work and one consisting of just everyone who thinks outside the box and that wants something new and fresh. The packaging therefore needed to speak to both a professional/functional as well as aesthetic/curious mindset. And not to forget, they had to be differentiated from competitors and stand out on the shelves.
We created a completely new brand identity including logo, packaging, web, brochures etc.
