The brand aims to expand and to comprise applications created for other music genres so preparing for the future we had to create something general. The chosen direction was an integration of the two descriptive elements that were used in naming the brand and one that conveys the domain: paint, town and play button.
When searching for a suitable type to go with the mark I found two with some characteristics that got my attention, Miso and PF BeauSans Pro; although neither of them was a suitable match they provided me a clear view and foundation for the next steps in creating the custom solution.
