MGG or My Golf Group is a company with a lot of experience in golf business management. Their expertise spreads over all fields connected to a golf business, from venue management to course maintenance and client acquisition. They developed these type of specialized services over the years and developed different products according to market requirements. This resulted in a lot of different businesses connected together by the same clients, so they decided it was time to build something to bring it all together.

MGG needed a new identity to better fit their complex set of services and the value they can provide. Connecting a bunch of complementary services in one complete solution meant a significant growth in value for the client, so it needed to have a solid identity.

The best solution for this endeavour was building a logo system, so they will be able to maintain the same identity pattern over all communication. This meant building the logos and the colour scheme so that it followed the business purpose of the rebrand: creating a congruent identity for the services they provide.

My Golf Group needed an identity that could align with the quality of their services, and that is exactly what we created.